Ko Tararua te pae maunga, Ko Ohau te awa
Ko Ngāti Raukawa ki te Tonga te iwi, Ko Ngāti Kikopiri te hapū
Ko George Anderson tōku ingoa
George Anderson brings over a decade of communications and marketing leadership to his role as General Manager Communications and Marketing at St John of God Hauora Trust. With experience across public health, corporate communications, and specialist health PR in both New Zealand and Australia, George leads the Trust’s brand, marketing, media, and stakeholder engagement functions.
George’s approach combines strategic planning with hands-on delivery from brand development and issues management to government contracting, digital content, and fundraising. He has led the Trust’s communications through some of its most significant public engagements, including the Royal Commission into Abuse in Care, and has overseen a full brand regeneration process grounded in community research.
A consistent thread across his work is commitment to Te Tiriti o Waitangi and genuine bicultural practice. George works closely with the Trust’s kaumātua and Māori leadership to ensure communications reflect the organisation’s obligations, and that relationships with Māori communities, whānau, and partners are approached with care and authenticity.
George is based in Canterbury, Te Waipounamu.